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Media, Culture & Society, Vol. 21, No. 1, 5-31 (1999)
DOI: 10.1177/016344399021001001

From inception to reception: the natural history of a news item

David Deacon

DEPARTMENT OF SOCIAL SCIENCES, UNIVERSITY OF LOUGHBOROUGH

Natalie Fenton

DEPARTMENT OF SOCIAL SCIENCES, UNIVERSITY OF LOUGHBOROUGH

Alan Bryman

DEPARTMENT OF SOCIAL SCIENCES, UNIVERSITY OF LOUGHBOROUGH

This article compares the complex dynamics involved in the production and reception of a newspaper article. This case study is used as the basis for a broader discussion of the encoding and decoding of meaning via the news media. The article recommends that closer attention needs to be given to the linkages between these moments in the mass communication process, and the temporal contexts within which they occur.


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