Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Media, Culture & Society
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Kim, P.
Right arrow Articles by Sawhney, H.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

A machine-like new medium - theoretical examination of interactive TV

Pyungho Kim

Sogang University, Korea, pykim{at}sogang.ac.kr

Harmeet Sawhney

Indiana University, hsawhney{at}indiana.edu

The tension underlying interactive television (TV) systems stems from the clash between interactivity as a communication model and TV as an organizing platform. Conventional TV is a communication system with an information-producing-and-distributing center and an information-receiving periphery. Interactive communication, on the other hand, is a catalyst for a power shift away from the center as the media are reorganized into two-way communication systems. The telecommunications firms, however, organize interactive TV following the conventional TV model because it is a historically familiar and successful economic model and an exemplary control mechanism for the production, distribution, and consumption of information. Thereby interactivity in interactive TV is reduced to mechanical query-response/request-delivery processes. Since interactive TV does not unleash the new liberties of communicative action offered by new technologies, the supposedly new medium is not really a new medium.

Key Words: Full Service Network • infortainment • interactivity • Qube • wired home

Media, Culture & Society, Vol. 24, No. 2, 217-233 (2002)
DOI: 10.1177/016344370202400204
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Media Culture SocietyHome page
M. Macdonald
Television debate, `interactivity' and public opinion: the case of the BBC's `Asylum Day'
Media Culture Society, July 1, 2007; 29(4): 679 - 689.
[PDF]

Home page
 New Media SocietyHome page
R. Cover
Audience inter/active: Interactive media, narrative control and reconceiving audience history
New Media Society, February 1, 2006; 8(1): 139 - 158.
[Abstract] [PDF]

Home page
 International Journal of Cultural StudiesHome page
S. Holmes
'But this Time You Choose!': Approaching the 'Interactive' Audience in Reality TV
International Journal of Cultural Studies, June 1, 2004; 7(2): 213 - 231.
[Abstract] [PDF]