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Localizing the Global: ‘Domestication’ Processes in International News Production

Copenhagen Business Schoollc.ikl{at}cbs.dk

In order to describe the micro processes of global news production in national news broadcasting, this article investigates the strategies used by national producers to assign meaning to international events by analysing the production and presentation of specific news. Through an analysis of news production at four analytical levels–namely the global, the national, the organizational and the professional–the article exemplifies how processes leading to both globalization (homogenization) and ‘domestication’ (diversification) of news content are at work in international news communication. The study is based on investigations of Japanese newsrooms and comparative content analysis.

Key Words: decision-making • East–West • framing • globalization • newsroom studies

Media, Culture & Society, Vol. 26, No. 1, 25-44 (2004)
DOI: 10.1177/0163443704038203


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